Your customers are using social media to seek recommendations and share their experiences. These have become an important marketing channel for all sorts of business, both online and offline. The evolution of social media and online reviews allows people to spread the word (positive or negative) about your restaurant. Social Media and Online PR For a restaurant business, marketers who use Instagram generate twice as many leads as those who don't. Ensure that your website is responsive to a number of devices.Provide video introduction to navigate the website and place orders.Talk about the experience of the chefs behind the counter to connect with your audience. Focus on educating them about ingredients, packaging material (make sure it’s eco-friendly) and hygiene. In terms of content, since it’s a food ordering website that we are discussing here, whatever you write about your brand, would have a direct impact on the decision-making process of your customers. The average time to find the menu, browse and checkout should not be more than10 minutes. Keep your customers at the center of your design and ensure that they are able to place the order is as few steps as possible. From the color theme to fonts and placement of menu, everything should be well thought out. Your customers should not feel lost or agitated at any point of time while browsing the website. If you have a website that your customers use to place their food orders, then it is a must to ensure that the UI/UX (basically the design) of the website is user-friendly and easy to navigate. Only 6% of customers really care about the content. Website Design & Content 94% cite design as a reason that they don't bother ordering from certain restaurant websites. The marketing team at Restolabs has assembled a brief guide on the essentials of digital marketing strategy that covers all the bases from an eagle-eye view. Once the foundation is laid, the 360-degree digital marketing approach creates, develops and implements integrated strategies, where everything is connected and measured for ROI. ![]() The better you know your audience and the more you'll be able to create a marketing plan that sets you up for long term growth. ![]() Whether you're communicating with your customers through social media channels, emailing them with personalized promotions, or revisiting your organic SEO, or redesigning your website to improve customer experience, the first step is to ensure that you take out some time to understand your audience, their needs, and preferences. ![]() The idea is to be present everywhere your customers are. The profusion of various digital platforms requires brands to evaluate their digital marketing tactics and build a solid plan to position their business for success and growth. It is the easiest way for your customers to find information about restaurants or bars through the Internet.Įxhibit and increase the SEO of your business across the highest much used websites in the world Google, Google Maps and Google+.The restaurant business is cut-throat and it can be quite a challenge to attract and retain customers, especially for those who are new to the business. ![]() The Google Maps for mobile app is the most widely used smartphone app in the world, and now users in your vicinity can check out the inside of your restaurant right on their mobile device–at the very moment they are nearby and deciding where to dine! Let your customers “See inside” your restaurant or bar with a Google Street View Virtual Tour! Let the customers find your restaurant easily By bringing cutting-edge “Street View” technology into eateries, Google has revolutionized the marketing of restaurants, cafes, bars, and even your neighborhood “pub and grill.” When making a decision, diners can “See inside” and take a virtual tour on Google Search results, Google Maps, the restaurant’s website, and even its Facebook page! When diners choose a restaurant for an everyday meal or a special occasion, the restaurant’s ambiance and decor are important to their decision.
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